With a strong experience of comedy and multi-rolling theatre, Samuel approaches directing with emphasis on the relationship between actor and audience, having over 12 years experience as a performer himself.

Freeman is adapting and directing the upcoming 2027 UK Tour of Dick Clement & Ian La Frenais’ Porridge which is now on sale.

Previous directing includes The Importance of Being Earnest, The Mumford & Sons Story (The Production Garden), William's Revenge (Heart of Wales Festival), The Wizahhhdz (Pleb Theatre) and Burner (The Scripts the Thing).

In Research & Development, he has collaborated with RSC's Tanika Gupta, Victoria Gould of Complicité, Lazarus, the UK's principal Visually Impaired Artists company Extant, and the leading inclusive theatre company Hijinx.